Over the past six months, I have seen more B2B businesses start using Facebook as part of their marketing. The ever increasing popularity of Facebook, has been enough for some business owners to say, what have we got to lose by adding Facebook as another ingredient to our marketing mix.
If you are a B2B business, ultimately the people who buy from you are still people and the whole emphasis of Facebook is engaging and communicating with people.
Here are 5 Top Tips to help you get more from your Facebook Page:
- Engage with your customers
To increase your ranking in the Facebook search, the most important factor is the amount of two way interaction (number of Likes, Comments and Shares) that people add to your page.There are a couple of ways of doing this effectively.
Ask questions that will get a reaction from your audience.
Ask open ended queestions that enable people to comment easily.
Add statement that people can easily ‘Like’.
Add stuff that funny or informative, that people might like to share.
2. Maximise the size of your profile picture
Many people are unaware that the size of your Business Page Profile Picture can be up to 180 x 540 pixcels. This allows you to not just add your company logo, but also add a summary of what your company does or your USP’s. You can even add your telephone number and a call to action, perhaps visit our website for more information...
3. Add Profile Photo’s.
At the top of your Wall you can have up to 5 different photo’s. Make sure to add photo’s that demonstrate your expertise, your products and your customers. You are selling to people, so it’s good for your potential customers to see other customers being happy, satisfied and liking your product or services.
4. Maximise your Online Presence
Facebook has the facility for you to add lots of applications and additional tabs along the lefthand side, use them. You can add your company Blog, you can create bespoke web pages, you can add your twitter account, you can add customer surveys, there are discussion boards, you can even run incentives like Competitions…
5. Run Competitions and Promotions
We all have to start our Facebook Business Page with no ‘Likes’ to start with and we all want to grow our Facebook fan base, so we know we’re not just updating our pages for our own benefit, we want to be communicating with our clients and prospects. The quickest, easiest way to get a good following is to run a competition. If this is something you’re interested in doing make sure you do this using an app and not directly from your wall, it’s against Facebook Policy and could result in your account being closed down.
A couple of Apps you can use for FaceBook Competitions
The Facebook Policy on running Competitions and Promotions
http://www.facebook.com/promotions_guidelines.phpIf you have any top tips or examples of great Facebook Business pages, we would love to hear from you.
Many Thanks Helen
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