Use alternative story forms (ASFs) - what are ASFs?
Alternative story forms (ASFs) are content formats other than traditional long-form narratives you might typically use in your newsletter.
Show me some examples of ASFs
- Top 10 lists like this one!
- 'How to’ features.
- Case Studies
- Bulleted Lists
- Videos & Podcasts
- Checklists
- ‘Did you know’ facts/hints
- Interviews
- Charts/Graphs & Surveys
- Photo journals
Why do readers like ASFs?
Readers like ASFs as they offer quick, interesting, bite-size ways of absorbing your content that can offer instant gratification to the reader. They don’t have to be used exclusively in your newsletter and can make a wonderful accompaniment to the more traditional story forms used. They can be used to:
- Show your clients things (watch, listen)
- Explain things
- Make comparisons
- Present information in unique ways
- And best of all, they're easy to share online!
Do ASFs actually work to increase engagement?
Well yes, according to Poynter Institute’s EyeTrack project ASFs not only generate more interest than regular story forms, but they help readers to retain more information.
If you have any other top tips you would like to share - we'd love to hear from you...
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