Sunday 9 October 2011

How to complete your LinkedIn profile to 100%

Before you can start building your network and developing business relationships on LinkedIn it pays to invest some time in providing a 100% complete profile.

Why?

To improve your online visibility and create a good first impression. Google values the information provided by LinkedIn, therefore when someone searches for you in Google it is highly likely that your LinkedIn profile will be at the top of the Google search results.

If you were looking for someone on Google and found a half filled LinkedIn profile with a bland headline, what sort of first impression would you create?

When someone searches for you in Google this is the information they will see:




Therefore, your name and headline are the most important things to get right to create a memorable, useful impression that makes the reader want more.

Get found in the LinkedIn results

In order to increase the likelihood of people being able to find you in LinkedIn, it helps if you have filled out your LinkedIn profile fully. People with 100% complete profiles rank higher than those with information missing.

How do I get a 100% complete profile?

Just make sure you have the following:

  • A profile photo - Ideally professional headshot not a holiday photo
  • A profile summary
  • A current position
  • 2 past positions
  • Education
  • Specialities
  • At least 3 recommendations - How, write them for others or just ask politely!

Like to learn more about making LinkedIn work for you and your business? Attend our Understanding LinkedIn Workshop, just £25 per person.