Thursday 18 November 2010

Midlands based media expert warns Facebook fear has over 40s frozen

Midlands based media expert warns Facebook fear has over 40s frozen



A media consultant claims a phenomenon she calls 'Facebook fear' is damaging many of the region's established businesses.

Helen Coldicott said an unwillingness to accept the changing face of media could cause the demise of some well-known employers.

Ms Coldicott, who runs her consultancy from Warndon Villages, Worcester said: "Whilst many youngsters are comfortable with Facebook, Twitter etc we see many well-respected organisations frozen with Facebook fear. It's an unhealthy attitude of mind and it has to change."

"Blogging, internet forums and podcasts have to become commonplace topics in the boardrooms of some of our biggest companies, because it's just too important to ignore."

She added though there were many new companies embracing the changing technological landscape.

"I'm finding there are progressive new companies that have emerged since the recession started and they are utilising social media well to find an audience for their products," she added. "Whilst they are doing this the bosses of companies, which have been around forever and a day are just twiddling their thumbs. The problem is by the time some of them react it will be too late. The game of catch up will just be too great."

The web-marketing expert added that it was very much an age related issue as to who is embracing social media.

"Often, and not surprisingly, it's the over 40s, who are most scared," she added. "They needn't be though, because it really isn't that difficult. Once they make the commitment to accept social media as an important aspect of their marketing strand they will be surprised at just how easy it is to get to grips with."

"There is a lot of help out there. This is an aspect of modern life that we all have to live with. It's time for some business bosses to take their heads out of the sand and realise this is the way the world is now."

Photo Courtesy of Matt Falla Photography

Article published by Midlands Business News on 18 November, 2010

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Monday 15 November 2010

What is CRM? Video/Presentation

This YouTube video created by SugarCRM highlights in a nutshell what CRM is.

I do not have any bias towards any particular brand of CRM, I just think this 7 minute video is worth watching if you are unclear what CRM means or thinking about investing in CRM and how it could help your business.


If you would like to share your explanation of what CRM means, or give an example for how it has helped your business I would love to hear from you...

Friday 12 November 2010

The Speed and Power of Social Media...

Magic Boy Ben Hanlin demonstrates how Social Media makes it possible to literally 'Reach the Stars', and find any celebrity to increase his brand awareness.

This 13 minute video follows Ben and his friend in a £50 bet to 'Find Fearne Cotton and show her a Magic Trick'. It is a great fun video which demonstrates the power and speed of the Social Media Network and I think it's well worth watching if you are thinking how you and your company can harness that power too.


In his pursuit he effectively uses, Facebook, Twitter and then to publicise the story YouTube, Facebook, Twitter, The Evening Standard and his website.

To contact Ben Hanlin:

How he's helped my client Clarkewood Consulting, Local IT Recruitnment specialist based in Worcester....
If you would like to discuss how to make your web presence known for your business, brand or organisation please do not hesitate to get in touch...

Great Ideas on how to use YouTube to promote your business

1. Constant Contact Email Marketing and Boloco Burrito Snack Bar...

In this example 'Constant Contact' the email marketing tool explains how one of it's clients, 'Boloco' uses Social Media to promote it's brand, and in doing so promotes itself...





2. Clarkewood Consulting Local IT Specialists and 'Magic Boy' Ben Hanlin...
Local Worcester IT Recruitment specialists, Clarkewood Consulting use the power of magic to demonstrate how they can help you find the perfect IT candidate...

3. Air New Zealands, 'Bare Essentials' promise...
Air New Zealand are keen to show everyone that you only pay for the 'Bare Essentials' by recording their advert wearing nothing but body paint, also shows the power of shock and humour in advertising...







4. American Quest Mortgage company as you 'Not to Judge Too Quickly', pointing out that if you do you may come to the wrong conclusion...


I hope you found these ads inspiring and if not then just entertaining. If you would like to share your YouTube successes please feel free to ad them below...