Here I'll summarise the main topics to be covered.
1. Why use Social Media in the first place?
Generally, the people I meet seem to agree that they need to implement Social Media but are still uncertain as to why. Those that still require convincing often it's because Social Media is less relevant to their audience and the type of industry that they're in or they're reluctant to change from what they already know.
The other day a colleague of mine brought this Wine Blog http://www.underwoodwines.blogspot.com/ to my attention. The owner discusses how many sales he receives as a result of Social Media Marketing in his article titled, "The Social Grapevine". What I found most interesting was this question he came across when completing a Social Media Questionnaire for a child's school project.
"Would you (on a scale of 1-10) say you were more likely or less likely to do business or buy a product from a company or person you have engaged with on social media?
Without hesitation I ticked 10 and then realised what had happened. Social media had become so powerful that I would put any company I had engaged with above those I had not. Not as stupid as it sounds though, social media lets you meet the human behind the brand, get to know the personality before you walk in the door. Lets face it, at the end of the day people do business with people. Its a phrase used a lot by a company I have engaged with and met up with through twitter, Local Faces, and they are right. Social media is just that, people talking to other people."
Valid point? I think so. So at the start of the workshop we'll be thinking about "What are the reasons for getting involved with Social Media?".
Dilemma - Engaging your Audience
When I got asked to do this presentation, The initial problem is pitching the content at the right level to meet the audiences expectations and level of knowledge. I hope to achieve a good balance of explaining the "Bigger Picture" where Social Media is concerned and have enough detail for the more advanced users to pick up some tips as well.
This can also be a problem with Social Media. The first thing you need to understand is who your target audience are and what they are interested in before you start to write your blog article.
We hope to run some exercises that help you examine this in more detail for your own business. You can then take these back and implement them later.
Social Media Benefits:
I hope that soon people will not only understand what the benefits of Social Media are but see them working for their own business. So we'll also be discussing why use Social Media in the first place. For me there are two main reasons firstly because the older, more traditional ways of marketing are simply having less affect than they used to and secondly I see a better conversion for people that have actively sought my services - rather than me approaching them. Thirdly, because I have limited staff resources and therefore see Social Media a better investment of my time, fourthly... well you'll have to attend the workshop to here the other benefits!
Top Tips
Top Tips for improving how you use some of the most popular UK Social Media platforms concentrating on: Blogs, Twitter and LinkedIn. I don't profess to know everything about social media, although hopefully more than some. We will share our top tips for social media and find out what works best.
Any other business - All our workshops aim to be interactive, informative and fun and we hope that you all manage to learn some new skills to implement back at the office.
So if you have any questions you'd like answered, just let me know.
To attend any or all of the series of 6 action based marketing workshops please visit...
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