What is Bufferapp?

What is Bufferapp?

According to the makers of Bufferapp it empowers you to be “Awesome on social media. Easily add great articles, pictures and videos to your Buffer and we automagically share them for you through the day!”

Bufferapp is a social media management, automation and measurement tool that can be used with Facebook, Twitter and LinkedIn.


How does it work?

You create an account that’s linked to all your social networks you wish to update.
Next, create social media updates, at a time convenient for you.  Add them all to your buffer and then these are sent at at pre-set times throughout the day, week and month.

What does it look like?

Bufferapp Dashboard - Add your updates

Benefits of Bufferapp

1. More control - You choose when you’d like to create your updates

For example, if you only have one admin day per week, you could do all your updates on that day.

2. Don’t bombard your followers - Your updates are posted at regular times throughout the day – not all at once

For example, sometimes if you have half an hour free to read and research your industry – you may find lots of possible content.  You can save these to your buffer out then have the posts spread out evenly

3. Optimum response – you can choose when your updates go out – these can be different for each social network.

For example, the optimal time that people read and share updates in LinkedIn could be between 9.00 – 10.00am.  The optimal time people read, reply and share on twitter might be 7 – 8pm in the evening.

How do I get started?

If you would like to give Bufferapp.com a whirl simply create your account with one of your existing Social Media Accounts and start adding helpful, relevant information with your social media audience.

• Perhaps you've got a social media management tool or app that you've found really useful?  If so I would love to hear about it and how it helped you in your business.
  
• Do you need help creating a social media strategy for your business which will enable your staff to use Social Media effectively?  Yes? Check out my flexible social media training courses...

Inbound Marketing and Social Media Strategy...

Social media and blogs are a key part to any inbound marketing strategy.

I love this cartoon on the Hubspot Blog. It illustrates perfectly the
power and reach of inbound, compared to outbound marketing.

Here are 6 ways inbound marketing helps to grow your business:

1. Quick to Start. You could launch a Facebook page today or get a blog going in a few days.
   
   
2. Low Cost. You can get started in social media and blogging for very little or no money. They are among the most cost-effective methods of reaching your audience.
   
   
3. Instant Interactivity. Both blogs and social media can give you nearly instant market feedback - good or bad. We get all kinds of feedback through the comments on our blog; people also leave reviews and other comments for us on Facebook, LinkedIn and other social media channels.
   
   
4. It's the Search Engines, Silly. Surveys indicate that 90% or more of people begin their purchasing process in search engines. Blogs and social media make it more likely that your prospects will find you online when they search.
   
   
5. Inbound Marketing. I'm a big fan of inbound marketing, it basically saves me time and money by filtering out all the people who don't want my services and just delivers qualified, inbound leads to my website.
   
   Outbound marketing is telemarketing, direct mail, cold email blasts (not lovely nurturing emails like this one to you), TV and print ads - all the things that buyers tend to block out more and more. Social media and blogs are essential inbound marketing tools.
   
   
6. First Mover Advantage. For blogs and social media, there is an advantage to moving first. If you don't jump into the conversation, your competitors will (if they have not already) and then you're fighting an uphill battle to become influential in these online conversations. Start now to claim that first-mover advantage.

How are you using social media today?

Learn how you can build a successful inbound marketing strategy that combines social media, blogging, lead conversion, and marketing analytics. Call Helen for a complimentary Inbound Marketing Assessment - 01905 23902

Learn how to create a successful B2B Facebook page.

Dell B2B Facebook Pages from Jeffrey L. Cohen on Vimeo.

After the success of Dell's Social Media for Business Facebook page, which now has over 48,000 fans, SocialMediaB2B.com spoke with Laura Thomas, Senior Consultant of Digital Media at Dell, about the company's Facebook presence and how it relates to its B2B customers.

This video is well worth taking 5 minutes if you are currently deciding whether Facebook is the right way to go for your B2B business.

What I like best is that Laura get's out of jargon founded idea of "B2B" and remembers that business to business customers are still people, just the same as "Business to Consumer" customers.