Definition of SEO
Search Engine Optimisation simply means improving your website so that it appears high in the organic (not paid for) search engine results.
Search Engine Optimisation simply means improving your website so that it appears high in the organic (not paid for) search engine results.
The most popular search engines are Google, Yahoo and Bing and good (best practice) search engine optimisation techniques are pretty similar across all three.
There are two main types of SEO, on-page and off-page. Generally on-page relates to having high quality, relevant content that meets the needs of your searchers (or the search queries that your target audience types) and is content generated by you or your company and therefore within your control. Off-page optimisation generally relates to links to your website made by you or preferably other people and therefore not in your control.
There are two main types of SEO, on-page and off-page. Generally on-page relates to having high quality, relevant content that meets the needs of your searchers (or the search queries that your target audience types) and is content generated by you or your company and therefore within your control. Off-page optimisation generally relates to links to your website made by you or preferably other people and therefore not in your control.
On-Page Optimisation
Search engines are so quick and effective, because we want people to find our information when they search for our products and services. So when they search for our products and services we try to meet that search criteria by including those "keywords" they are searching for in the content of our pages. Moreover, if someone (or our potential customer) asks us a question, we try our best to answer that question.
Search engines reward websites that are relevant by ranking their web pages higher in the search results. This ensures that the search engine is working effectively.
The algorithm (mathematical equation) that search engines have developed (and improve and change all the time) only have one aim in mind - to deliver relevant, high quality results for the searches that people enter. If you try and gain a foothold in the rankings that you don't deserve, the search engines will find you out and punish you, they can do this by excluding your website from their search results altogether. Concentrate on improving the information you provide to your customers and you'll be rewarded over time by high rankings. If you include keywords just to get people to your page and then the content is poor - people will quickly leave that page - this is a "bounce" get a high "bounce rate" and this will send you down the search engine rankings.
Off-Page Optimisation
While we can control some of our inbound links, the majority and the ones that search engines favour are links made by other people. This is a way of letting the search engines know that it's not just the person who owns the company that verifies this website has good, relevant content about the products and services it offers but that it had been recommended by a third party.
By getting more inbound links from other people, this improves the authority of your website. The longer your website has been established and the more inbound links that it has the higher it is likely to rank.
Where do I start?
If you are just beginning to learn how to improve your web ranking, start by thinking about what products and services you offer and who will be searching for these. Assuming your target audience are likely to search for your products online, next think about creating a list of keywords (words or phrases that people use to search for your products and services).
No two people search for things in the same way (or using the same words and phrases), so next ask all of your colleagues to do the same so that you have a comprehensive list. now you're ready to optimise your keywords - which is the next Coldicott Freelance Training SEO Blog - sign up and receive the next Blog in your inbox.
Search engines reward websites that are relevant by ranking their web pages higher in the search results. This ensures that the search engine is working effectively.
The algorithm (mathematical equation) that search engines have developed (and improve and change all the time) only have one aim in mind - to deliver relevant, high quality results for the searches that people enter. If you try and gain a foothold in the rankings that you don't deserve, the search engines will find you out and punish you, they can do this by excluding your website from their search results altogether. Concentrate on improving the information you provide to your customers and you'll be rewarded over time by high rankings. If you include keywords just to get people to your page and then the content is poor - people will quickly leave that page - this is a "bounce" get a high "bounce rate" and this will send you down the search engine rankings.
Off-Page Optimisation
While we can control some of our inbound links, the majority and the ones that search engines favour are links made by other people. This is a way of letting the search engines know that it's not just the person who owns the company that verifies this website has good, relevant content about the products and services it offers but that it had been recommended by a third party.
By getting more inbound links from other people, this improves the authority of your website. The longer your website has been established and the more inbound links that it has the higher it is likely to rank.
Where do I start?
If you are just beginning to learn how to improve your web ranking, start by thinking about what products and services you offer and who will be searching for these. Assuming your target audience are likely to search for your products online, next think about creating a list of keywords (words or phrases that people use to search for your products and services).
No two people search for things in the same way (or using the same words and phrases), so next ask all of your colleagues to do the same so that you have a comprehensive list. now you're ready to optimise your keywords - which is the next Coldicott Freelance Training SEO Blog - sign up and receive the next Blog in your inbox.
In the picture we can see an example of a keyword list for "Handmade Chocolates".
Search Engine Optimisation Taster Workshop?
If you would like to learn more about, website optimisation or search engine optimisation for your website - you might like to attend our Search Engine Optimisation Taster Workshop.
If you would like to learn more about, website optimisation or search engine optimisation for your website - you might like to attend our Search Engine Optimisation Taster Workshop.
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