There are a few great companies, who we love to talk about. They seem to thrive, whatever they do, people can't help wanting to share how great they are. Their customers are loyal and they buy from these companies time and time again. What have they got that many other larger, corporate companies don't seem to have? Answer - A personality!
Personality matters because people matter.
In this video Rohit Bhargava, senior vice president of digital strategy and marketing at Ogilvy and the author of the book Personality Not Included.
Rohit talks about how to put personality back into your company to tell a better story about what you do, get people to believe in your company and tell everyone about it.
sme_bw2010_rohit_bhargava_v3 from Michael A. Stelzner on Vimeo.
(Check out Social Media Examiner for more information)
How to humanise your company:
- Get your personality back talk to your customers as real people.
- It's not just about the product - it's about the people. Include your staff on your website - people buy from people, your customers don't want to buy a faceless brand. Think of the direction MacDonalds had taken with it's TV ads.
- Identify the employees who are your “accidental spokespeople” Cultivate these people to become a voice for your company - encourage these people to talk freely on Social Media sites.
- Why Innocent Drinks has a great personality - customer centric, ask customers what they want to see in their products - implement customer ideas
- Find the right backstory for your company - are you the 'Inspired Inventor' or 'Ethical Action Taker' trying to make a difference to the world or 'The Entrepreneur' struck it lucky, in the right place at the right time - people like this to because they think, "That could be me!"
- Humanise your company - you can do this by creating conversation using Social Media, blogs, Twitter, Facebook.
- Tell Your Story. Get out and talk you your customers more, do some public speaking, include videos and presentations on your website.
Which companies do it well?
- Magic Whiteboard - http://www.magicwhiteboard.co.uk/
- Muddy Boots Burgers - http://www.muddybootsfoods.co.uk/
- Wiggly Wigglers - http://www.wigglywigglers.co.uk/
- Innocent Drinks - http://www.innocentdrinks.ie/us/
- Dyson Hoovers - http://www.dyson.co.uk/insidedyson/article.asp?aID=clearbin&disType=&dir=&cp=&hf=1&js=1
- Holy Well Spring Water - http://www.holywellspringwater.co.uk
- Rather Inventive - http://www.ratherinventive.com/
- Ninety Five Creative - http://www.ninetyfivecreative.com/
If you would like some advice on how to improve your company image through effective use of social media - please give me a call - Helen 01905 23902 or send me an email helen@coldicottfreelancetraining.com
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