Background
After attending a Social Media event arranged by Business Link, Lee knew that he needed education about Social Media and how it could help propel his business into the web arena.
In search of a Worcestershire based Social Media expert, Lee found Helen Coldicott on his LinkedIn network and made an appointment for a proper chat.
Lee has many years’ experience specialising in recruitment. He is passionate about his business a local, IT recruitment firm to support Worcestershire, Gloucestershire and Herefordshire where he had spotted a gap in the market.
Problem
Lee’s company Clarkewood Consulting, has been running for just over 12 months and had many things are in place; offices in a central Worcester location, website, CRM system, talented team. However, Lee knew after attending the local Business Link event there were still vital elements missing in his marketing strategy.
1. He had invested in CRM but felt he was not maximising his investment
2. He had a great website but was not certain how much traffic was visiting his site
3. He had a ‘News Page’ but there was no news on there and no easy way to edit this information.
4. He had started using LinkedIn with great success and was keen to find out what other Social media he could be using to communicate with both his potential clients and candidates.
Solution
After spending about an hour with Lee listening to and finding out the issues he was having with his CRM and Website, we suggested the following actions:
1. Creation of bespoke Email templates integrated with CRM
2. Advice on improving webpage visibility and ranking.
3. Creation of new Blog and Twitter accounts, linked to Clarkewood’s Newspage.
4. Complete Social Media Strategy and training on how to manage this for the longer term.
To find out more about how we helped Clarkewood Consulting start their Social Media journey, please read their Social Media Case Study - Clarkewood.
Coldicott Freelance Training is interested in generating value for their clients for the long term. Once all of the Social Media is put in place we spend time with our clients to ensure they know what data they need to add, how often, how to write good content, how to ensure you are visible to the search engines and how to update this without it taking too much of your time. With our time saving methods you may only need to update once and this can be communicated via several different channels meaning that you have the potential to reach a much wider audience and attracting them to your website, products and services.
If you are interested in learning how CFT can help your business grow through the power of Social Media, please give us a call 01905 23902 and see just how cost effective our solutions are.
No comments:
Post a Comment