Monday 13 September 2010

Why is investing in CRM training so important?

Why is CRM Training so important – The bigger picture:

Many organisations face the challenge of developing greater confidence, initiative, solutions-finding and problem-solving capabilities among their staff. Organisations need staff at all levels to be more self-sufficient, resourceful, creative and autonomous. This behaviour enables staff to operate at a higher strategic level, which makes their organisations more productive and competitive. This means that your staff efforts produce bigger results. It's what all organisations strive to achieve.

Why do we need CRM training – The detail:

There are many reasons that organisations benefit from investing in good CRM training programmes for their staff, in terms of CRM these include:
  • Improve your level of Customer Satisfaction
  • Improve business performance
  • Improve reliability and accuracy of statistics and reports
  • Improve financial reports and ratios
  • Improve your performance against competitors
  • Enable better management feedback for employee appraisals
  • Enable staff assessment and training audits
  • Director-driven policy and strategic priorities
  • Enable Key Performance Indicators to be recorded
  • Ensure good return on investment
  • Ensure quick results
  • Measure the success of the project
  • Ensure you can rely on the data being input
  • Encourage good adoption of the CRM system
  • Ensure consistency across the organisation
  • Improve staff understanding of the system
  • Clarify the CRM objectives
  • Enable staff to better manage their time
  • Enable staff to prioritise their workload
  • Enable staff to be more effective

If you have experienced either great training which ensured your CRM project success or maybe lack of training investment which resulted in a poor CRM implementation, please let me know.

Still need convincing? Please give me a call on 01905 23902.

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