What are the benefits of CRM?

If CRM is implemented well, the business benefits include:

• Reduction in 'lost' sales leads
• Shared information means informed staff
• Improved prospect and customer relationships
• Increased profitability
• Shorter sales cycles
• Better customer service and improved response times
• Improved customer loyalty and retention
• Improved efficiency between departments
• Better targeted marketing
• Lower marketing costs
• More effective use of time
• Better office productivity