What is CRM? Video/Presentation

This YouTube video created by SugarCRM highlights in a nutshell what CRM is.

I do not have any bias towards any particular brand of CRM, I just think this 7 minute video is worth watching if you are unclear what CRM means or thinking about investing in CRM and how it could help your business.

If you would like to share your explanation of what CRM means, or give an example for how it has helped your business I would love to hear from you...

Impact of Training on Project Success

A report entitled, ‘Impact of Training on Project Success’ written by the International Data Corporation (IDC) highlights the importance of investing in training to ensure your IT implementations are a success. It says,

”CIOs and IT managers diligently monitor and justify every investment they make, they must make every effort to ensure that each project succeeds and produces quantifiable benefits no matter how complex the deployment. During difficult economic periods when pressure increases to produce more with less, IT managers may see training programs as a place to cut costs. But cutting training will backfire", warns the IDC.

IDC research shows an undeniably tight link between training, team skill, and project success. It says,

“IT organisations that successfully deploy projects are more likely to use certifications as part of their IT professional development program. They also consistently make training available to every IT professional throughout the organisation”.

In addition:

• Projects that met most or all of their objectives provided each team member with twice the amount of training as projects that failed or only partly succeeded.
  
• Projects allocating 7% of the budget to training were significantly more successful than projects where only 4% of the budget went to training.

The IDC surveyed over 375 IT projects over 24 months. IT Managers were asked questions related to their team’s achievement of its significant goals and ability to meet major milestones. That information was plottedagainst the team’s skill, training budget, and hours of training provided to team members.

Select the link for the full report 'Impact of Training on Project Success'.

If you would like to share your project success story and how training investment played a part, it would be great to hear from you.

Why is investing in CRM training so important?

Why is CRM Training so important – The bigger picture:

Many organisations face the challenge of developing greater confidence, initiative, solutions-finding and problem-solving capabilities among their staff. Organisations need staff at all levels to be more self-sufficient, resourceful, creative and autonomous. This behaviour enables staff to operate at a higher strategic level, which makes their organisations more productive and competitive. This means that your staff efforts produce bigger results. It's what all organisations strive to achieve.

Why do we need CRM training – The detail:

There are many reasons that organisations benefit from investing in good CRM training programmes for their staff, in terms of CRM these include:

• Improve your level of Customer Satisfaction
• Improve business performance
• Improve reliability and accuracy of statistics and reports
• Improve financial reports and ratios
• Improve your performance against competitors
• Enable better management feedback for employee appraisals
• Enable staff assessment and training audits
• Director-driven policy and strategic priorities
• Enable Key Performance Indicators to be recorded
• Ensure good return on investment
• Ensure quick results
• Measure the success of the project
• Ensure you can rely on the data being input
• Encourage good adoption of the CRM system
• Ensure consistency across the organisation
• Improve staff understanding of the system
• Clarify the CRM objectives
• Enable staff to better manage their time
• Enable staff to prioritise their workload
• Enable staff to be more effective

If you have experienced either great training which ensured your CRM project success or maybe lack of training investment which resulted in a poor CRM implementation, please let me know.

Still need convincing? Please give me a call on 01905 23902.