What is CRM? Video/Presentation

This YouTube video created by SugarCRM highlights in a nutshell what CRM is.

I do not have any bias towards any particular brand of CRM, I just think this 7 minute video is worth watching if you are unclear what CRM means or thinking about investing in CRM and how it could help your business.

If you would like to share your explanation of what CRM means, or give an example for how it has helped your business I would love to hear from you...

What are the benefits of CRM?

If CRM is implemented well, the business benefits include:

• Reduction in 'lost' sales leads
• Shared information means informed staff
• Improved prospect and customer relationships
• Increased profitability
• Shorter sales cycles
• Better customer service and improved response times
• Improved customer loyalty and retention
• Improved efficiency between departments
• Better targeted marketing
• Lower marketing costs
• More effective use of time
• Better office productivity