What is Bufferapp?
According to the makers of Bufferapp it empowers you to be “Awesome on social media. Easily add great articles, pictures and videos to your Buffer and we automagically share them for you through the day!”
Bufferapp is a social media management, automation and measurement tool that can be used with Facebook, Twitter and LinkedIn.
How does it work?
You create an account that’s linked to all your social networks you wish to update.
Next, create social media updates, at a time convenient for you. Add them all to your buffer and then these are sent at at pre-set times throughout the day, week and month.
What does it look like?
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| Bufferapp Dashboard - Add your updates |
Benefits of Bufferapp
1. More control - You choose when you’d like to create your updates
For example, if you only have one admin day per week, you could do all your updates on that day.
2. Don’t bombard your followers - Your updates are posted at regular times throughout the day – not all at once
For example, sometimes if you have half an hour free to read and research your industry – you may find lots of possible content. You can save these to your buffer out then have the posts spread out evenly
3. Optimum response – you can choose when your updates go out – these can be different for each social network.
For example, the optimal time that people read and share updates in LinkedIn could be between 9.00 – 10.00am. The optimal time people read, reply and share on twitter might be 7 – 8pm in the evening.
How do I get started?
If you would like to give Bufferapp.com a whirl simply create your account with one of your existing Social Media Accounts and start adding helpful, relevant information with your social media audience.
- Perhaps you've got a social media management tool or app that you've found really useful? If so I would love to hear about it and how it helped you in your business.
- Do you need help creating a social media strategy for your business which will enable your staff to use Social Media effectively? Yes? Check out my flexible social media training courses...
